---
title: 'Recipe — New industry template'
description: 'Add a new seed-data template so future forks can scaffold into your niche.'
canonical: 'https://cartwright.app/docs/recipes/new-industry-template'
---

# Recipe — New industry template (/docs/recipes/new-industry-template)



Industry templates ship as folders under `industry-templates/<slug>/` with a seed-data module and an optional prompt module. They let `npx prisma db seed` populate a fresh fork with sample categories + products that look like a real shop, not a stock-photo scaffold.

This recipe walks through adding a template for an "eyewear" niche. Substitute your slug.

## Steps [#steps]

<Steps>
  1. **Create the folder.**

  ```bash
  mkdir -p industry-templates/eyewear
  ```

  2. **Add seed-data.ts.** Define `CATEGORIES` and `PRODUCTS` arrays matching the Prisma schema.

  ```ts
  // industry-templates/eyewear/seed-data.ts
  import type { SeedCategory, SeedProduct } from '../types';

  export const CATEGORIES: SeedCategory[] = [
    {
      name: 'Sunglasses',
      slug: 'sunglasses',
      description: 'Polarised + UV-blocking frames',
      heroImage: 'https://images.unsplash.com/photo-...',
    },
    {
      name: 'Optical frames',
      slug: 'optical',
      description: 'Prescription-ready frames',
    },
  ];

  export const PRODUCTS: SeedProduct[] = [
    {
      name: 'Aviator Classic',
      slug: 'aviator-classic',
      categorySlug: 'sunglasses',
      description: 'Timeless metal-frame aviators with polarised lenses.',
      priceOere: 199900,       // 1999 DKK
      inStock: 25,
      featured: true,
      images: ['https://images.unsplash.com/photo-...'],
    },
    // ... 10-15 products is a good demo size
  ];
  ```

  3. **Register in the index.** Open `industry-templates/index.ts` and add your slug to the `TEMPLATES` map.

  ```ts
  import * as generic from './generic/seed-data';
  import * as eyewear from './eyewear/seed-data';

  export const TEMPLATES = {
    generic,
    eyewear,
  } as const;

  export type TemplateSlug = keyof typeof TEMPLATES;
  ```

  4. **Point your fork at it.** In `brand.config.ts`:

  ```ts
  industryTemplate: 'eyewear',
  ```

  5. **Seed a fresh database.**

  ```bash
  rm prisma/dev.db   # destructive — only for local dev
  npx prisma migrate deploy
  npx prisma db seed
  pnpm dev
  ```

  6. **(Optional) Add an industry prompt.** If the storefront chat should know it sells eyewear specifically — different vocabulary, different recommendation logic — create `lib/ai/prompts/eyewear.ts` exporting `SYSTEM_PROMPT` and (optionally) `OPERATOR_SYSTEM_PROMPT`. Then in `brand.config.ts`:

  ```ts
  ai: {
    enabled: true,
    promptModule: 'eyewear',     // matches the file name
    assistantLabel: 'Eyewear specialist',
    assistantOpenText: 'Ask the eyewear specialist',
  },
  ```
</Steps>

## Image sourcing [#image-sourcing]

Unsplash is the path of least resistance for demos. The `images.search_unsplash` admin AI tool can find category-appropriate photos quickly. Watch the Unsplash license — credit-required images need attribution in your footer or page-specific. For demo-only seeds with no production traffic, Unsplash + `?w=` query sizing is fine.

## Verification [#verification]

* `/admin` shows your seeded products under `/admin/produkter`.
* Storefront landing surfaces featured products.
* `/kategori/sunglasses` (or your slug) renders with hero, description, and product cards.
* Storefront AI chat (if enabled) responds with niche-aware language if you added a prompt module.

<Callout type="info">
  The current `IndustryTemplate` shape does not include theme defaults or AI-prompt configuration directly. Theme selection still happens via `app/globals.css` import + `brand.config.ts:industryTemplate`; prompt selection via `brand.config.ts:ai.promptModule`. Future versions may bundle these into the template registry for tighter coupling.
</Callout>

## Sharing back to cartwright [#sharing-back-to-cartwright]

If your industry template is general enough that other forks would benefit — and not tied to your specific brand assets — consider opening an issue or PR on [`Teloz1870/cartwright-template`](https://github.com/Teloz1870/cartwright-template). Generic enough means: no brand-specific copy, image URLs that are clearly placeholders, and product names that read as illustrative not real.

<Cards>
  <Card title="Architecture: industry templates" href="/docs/architecture/industry-templates" />

  <Card title="Recipe: custom theme" href="/docs/recipes/custom-theme" />
</Cards>