Cartwright vs Wix

Wix is the mainstream hosted builder: drag-and-drop editing, hundreds of templates, commerce plans, and genuinely zero technical setup — you rent convenience. Cartwright is an open-source engine your AI agent builds on in your own repository: the site is code you own, the shop is a real Stripe checkout, and the AI layer (assistant, MCP server, agent-commerce endpoints) is native rather than an add-on. If you never want to see a repo, Wix remains the safer home. If you (or your agent) can run a terminal, Cartwright gives you ownership, no monthly platform fee, and a site built to be read and transacted with by AI systems.

DimensionCartwrightWix
Editing modelPrompt an AI agent (or use the admin’s no-code Vibe/Magic Builder) — changes land as code/data in your repo and DB.Mature drag-and-drop visual editor — the best-known zero-code editing experience.
OwnershipMIT source in your repo; export nothing because you already hold everything.Hosted; sites are not portable off the platform.
Cost over timeEngine free; pay infra (often near-zero on free tiers) + your AI usage.Monthly plan per site; commerce features on higher tiers.
CommerceStripe checkout, orders, VAT, shipping zones, discounts, multi-currency — in the engine.Solid built-in commerce on business plans; transaction terms vary by plan/region.
AI & agent readinessAI-native: agent rules, MCP/ACP/A2A surfaces, JSON-LD everywhere, llms.txt.AI site-generation and content tools exist; there is no owned agent surface for outside AI to transact with.
Who it is forBuilders with an AI coding agent; agencies shipping owned sites.Non-technical owners who want a site today with zero tooling.

Frequently asked

Is Cartwright harder than Wix?
Day one, yes — you need Node, a terminal and an AI agent. Day thirty, the balance flips: your agent edits the site by prompt, the admin handles daily content, and there is no plan ceiling or platform fee in the way.
Can I move from Wix to Cartwright?
There is no code to export from Wix, but Cartwright’s site-import tooling can scrape your existing pages into draft content and derive your palette from the URL, and products come in via CSV. Plan a rebuild-with-import, not a migration.
What does a Cartwright site cost to run vs Wix?
The engine is free (MIT). Small sites typically run on free tiers (Vercel + Turso), so the ongoing cost is your domain plus whatever AI usage your agent consumes — usually less than a Wix business plan.

Try it in one command

npx create-cartwright@latest my-shop

MIT-licensed. Read the docs or see the full comparison hub.